Founder sites, redesigned.

Nick's home page was a single column of text and an email form. The redesign keeps his voice and his newsletter up front, then gives the rest of his story room to breathe: the book, the party method, Museum Hack and his most-read articles.

What changed

1. 01

   A first screen that does the work

   His name, the book and the newsletter sign-up share the first screen, with the book's Amazon rating as proof.

2. 02

   Press, right away

   The outlets that have featured him sit directly under the hero instead of being left out of the home page.

3. 03

   His method, made interactive

   N-I-C-K becomes four tappable cards, and a two-hour party plays out minute by minute as you scroll.

4. 04

   The book gets a stage

   A full-width section for The 2-Hour Cocktail Party, with Buy on Amazon and a free sample side by side.

Eric's site was a centered column of serif text, with everything he does packed into one bulleted list. The redesign turns each of those bullets into a section of its own: the books, Scribe Media, Rolling Fun, the Smart Friends podcast and the newsletter.

What changed

1. 01

   Lead with the books

   His name, his photo and all three book covers fill the first screen, with a clear next step: see the books or join the newsletter.

2. 02

   One section per venture

   Scribe Media, Rolling Fun and Smart Friends each get photos, links and context instead of one line in a list.

3. 03

   A newsletter worth joining

   “One Good Idea, that's all it takes” replaces a plain email box, with his most popular editions listed beside the form.

4. 04

   New writing on the home page

   The latest essays and episodes sit in a slider, so the page changes every time he publishes.

I also redesigned his venture fund's site. See Rolling Fun(opens in a new tab)